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Intro to the
Basics
Opportunity Cost
- Economic and Accounting
Cost
- Example: The cost of a year of college.
- Example: The cost of
business
- Example: The cost of staying in business
- Possibility Curves
- Example: Individual: Cost of MBA degree
- Example: Alternative routes to MORE
- Example: National/Individual/firm: Cost of
investment
- Trade and Possibility
Curves
Economic and Accounting Cost
: Cost of a year of school
Economic Cost Accounting
Framework
| |
SCHOOL |
WORK |
NET SCHOOL |
| EARNINGS |
$ |
$ |
$ |
| LIVING COSTS |
$ |
$ |
$ |
| R&R |
$ |
$ |
$ |
| TUITION |
$ |
$ |
$ |
| NET INCOME |
$ |
$ |
$ |
Economic and Accounting Cost
: Cost of staying in business
|
Stay |
Sell |
Difference |
|
|
$ |
$ |
$ |
Revenue |
|
$ |
$ |
$ |
Costs |
|
$ |
$ |
$ |
Profit |
Possibility Curves
- Alternatives to more: Original
Situation
-
Territorial
expansion
-
Productivity / efficiency
advances
-
Trade

Increased budget
Increased price
25 students in 300-400 level
classes 100 students in 100-200 level class 10
faculty
-
what is the student possibility
curve?
-
what happens to the possibility
curve if faculty increases to 12?
-
what happens to possibility curve
if upper division classes rise to 40
students?

Increased resources
Increased efficiency
Trade and possibility curves:
Theory of comparative advantage
 
Will they trade?
Who will specialize in
what?
Supply & Demand
The Setting
"Tidelands has 834 wells off
the coast of Long Beach, Calif., but it has shut 327 of them in the last year
as oil prices plunged." NYT April 3, 1999 p
B1
A Cookbook Model of
Prices
- Identify the market (what
is it)
- Identify the participants
(who are they)
- Identify the determinants of
behavior (why do they do what they do)
- Buyers / Demanders
-
- Price of the good (-)
- Price of other goods
- Complements (-)
- Substitutes (+)
- Income (+)
- Population (+)
- Tastes / Preferences
- Fashion & Fad
(+)
- Aptness (+)
- Habits (+)
- Confidence (+)
- Expectation / Bubbles (+)
- Sellers / Suppliers
-
- Price of the Good (+)
- Availability of Factors /Inputs
(+)
- Price of Factors /Inputs (-)
- Productivity of Inputs (+)
- Motivation of Supplier
- (maximization of profit, growth, market
share...)
- Market Structure number of buyers and
sellers (+)
- (monopoly, perfect competition,
oligopoly...)
- How do we represent the market
graphically?
- Transition from tables to
graphs
- Demand Schedule / Supply
Schedule
- The graphs: Supply and Demand
Curves
Demand Curve

- Sellers: Supply Curve
-
Supply
Curve

- Characteristics of curves
- Slope (influence of
price)
- steep slope - unresponsive to price
changes
- flat slope - responsive to price
changes
- Shifts (influence of other
factors)
- outward shift - increase in demand
(supply)
- Buyers and Sellers Together
- Equilibrium (right
price)

P* = Equilibrium Price
Q* = Equilibrium
Quantity
- Disequilibrium (wrong price)
- Shortage (price too low)
- Surplus (price too high)

- Comparative Statistics
- The graphs: Single Changes
 

Single: Shifts in Supply or Demand
| Demand - increases |
Price - rises |
Quantity - rises |
| Demand - decreases |
Price - falls |
Quantity - falls |
| Supply - increases |
Price - falls |
Quantity - rises |
| Supply - decreases |
Price - rises |
Quantity - falls
|
Double: Shifts in Supply and Demand
| Demand - rises
Supply - rises |
? |
Quantity - increases |
| Demand - rises
Supply - falls |
Price - rises |
? |
| Demand - falls
Supply - rises |
Price - falls |
? |
| Demand - falls
Supply - falls |
?
|
Quantity - decreases
|
- How does government
intervene?
- Rent Controls / Minimum Wage


- Supply and Demand in
Action
- A University Example
- Spring Break Theory
- Investing for the 21st Century
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