In the aftermath of hurricane Katrina, there was talk about the three
"Big Ones" identified as risks by the Federal Emergency Management Agency
listed it in early 2001 - >a hurricane in New Orleans that was built below
sea level, a terrorist attack in New York City, and an earthquake in San
Francisco that straddles the San Andreas fault. If you can do the math you
note that there is only one left on the list, the earthquake in San Francisco
that lies on the boundary between the Pacific and North American tectonic plates.
The image of a gradual movement in these plates that will suddenly cause a Big One
in San Francisco is the image I want you to keep in mind because we live in a
remarkable time where slow moving trends are converging, and the effects will
be nothing short of catastrophic. If there is a word to describe our current
situation, it would be unsustainable, which means your world will be immeasurably
different from the world of your parents. It is time to heed Arnold Toynbee's
warning of two self-inflicted tragedies.
The first tragedy is that man allows himself to be
victimized by the artificial environment that has created for himself by his
technological prowess. The second tragedy is that he could save himself from
at least the diarist of the consequences if ... he were to allow his foresight
to get the better of his inertia.
We - you and me - are at a point where we need to overcome our inertia and take
our heads out of the dark place it has been and help shape the coming world with
good policy choices that will help define a sustainable world. It could be the next
energy policy that will replace the truly awful energy plan of 2005, or an environmental
plan that will replace the abandoned Kyoto Protocol, or a Social Security reform
plan that improves upon the outdated existing plan and the poorly designed Bush
privatization plan, or the tax policies that have strapped today's young - and that
means most of you - with unfunded liabilities approaching $50 trillion. We need
good policy choices, and those of you in colleges and universities offer the best
hope of helping us make those choices. Today we will begin a discussion of the
trends that possess the power to truly rock our world as well as the policies that
will play an important role in shaping it.
It is also true that your individual success will
depend upon your making good choices. If you live in the US at the outset of the
21st century then you live in a society dominated by those who believe that
individual happiness is maximized in a world where individuals are free to
choose - both in the marketplace or at the ballot box. Milton Freidman, a
well-know conservative economist who died in 2006, wrote a book entitled Free
to Choose, in which he extolled the values of the capitalist system that
produced the greatest good for society. It was a disarmingly simple concept; you
know best what you want, a good entrepreneur soon recognizes this demand and
supplies it, and competition ensures you get it at the lowest price. Gary Becker
received a Nobel Prize for his work in advancing the idea of "The Economic Way
of Thinking" and Steven Levitt coauthored a best-seller in 2005 called
Freakonomics built around the premise that incentives drive behavior and
that changing incentives will change behavior. Even if you have never been in an
economics course you certainly understand the logic in the expectation that an
increase in the price of gas will reduce demand for SUVs which is based on that
view of behavior.
These are not new ideas, they have been around at
least since Adam Smith penned The Wealth of Nations in 1776. What is
new today is that the US is vigorously trying to remake the world in its image.
The policies of the US, including its invasion of Iraq, are based on the premise
that the problems of the world can best be solved if the world becomes more like
us, if the rich countries of the world make the move from their version of
capitalism to ours, and the poor countries of the world make the move from
totalitarian to democratic governments, and from command and traditional
economies to capitalist ones. How many times did we hear in the Bush
Administration state that "freedom was on the march" - a freedom to choose
elected officials, the fast food they eat and the movies they watch? In fact, if
you listen carefully, it sounds very similar to what Lenin was preaching nearly
a century ago: Communism was on the march and support for some revolutions
around the world was justified on the grounds that it was simply jump-starting
the inevitable. Maureen Dowd called it self love, and I suggest you think of it
as Empire 3.0, a significant upgrade on England's version 2.0. Whereas in
Empire 2.0 you found that "the sun never set on the British Empire," in Empire
3.0 the sun never sets on the golden arches, and we know from Thomas Friedman,
that countries that have McDonalds never make war with each
other.
Unfortunately, it is not quite that simple, and
sometimes the world does not seem to operate as expected. It turns out McDonalds
is not a get-out-of-war-free pass, and those elections and markets do not always
work quite as expected. Anyone who followed the election of 2004 knows that
all potential voters were not free to vote, it was very clear that not all of
New Orleans' residents were free to leave the city before Katrina hit, and
anyone reading Kozol's article "Still Separate, Still Unequal" could not believe
all children are given a chance for a decent education. It also turns out that
in the summer of 2005 demand for SUVs remained strong in the face of
substantially higher gas prices, which raises questions about how those markets
really work - or do not work. It turns out that the free-market utopia pushed by
the neocons, those providing the theoretical foundation for the Bush
administration's policies, is not quite what was advertised. The Bush
administration had been engaged in a "battle for the hearts and minds" of those
around the world, and if you listened to the administration it was going pretty
well. Once people had a chance to view the images of the devastation of New
Orleans in Katrina's wake, however, the tide of battle turned against the
administration and its policies. This was not the America that had been seen in
American movies, TV shows, or commercials watched by billions around the world,
and it was not the America that been promised if we just passed those massive
tax cuts targeted toward the nation's wealthiest. The horrors of New
Orleans, following closely on the heels of the corporate scandals, revealed to
all, including The Economist, a publication not to be confused as
liberal, that "the gap between rhetoric and reality is growing..."
So how do we explain the widening gap between the
rhetoric of the conservatives who keep telling us we are on the leading edge of
a great new world of wealth, prosperity, and power, and the grim reality of what
we see in New Orleans? How can a world view that seems so reasonable, a world of
freedom, produce something so grotesque as New Orleans, a city where more than
95% of the population is black, where 50% of the children do not graduate from
high school, where more than 25% are poor, where the homicide rate in 2003 was
about ten times the US average and eight times the average in New York City, and
where in 2005, before the hurricane, police fired 700 rounds of blanks and no
one called in to the police to report gunfire. It was just another day in
the city of New Orleans that we only knew through those Mardi Gras
pictures.
There is no easy explanation. What we do know is we
can end up far from the promised world if people are making bad
choices. The failure of high gas prices to dampen SUV sales begins to make
sense if you accept the fact that many individuals might not be good at the
"math" needed to allow them to compare higher future gas costs against the price
discounts which would be necessary to make rational choices. It is also very
possible that people - you and me - systematically under-represent future costs
in decision making, and in recent years the economics profession has grudgingly
begun to accept the fact that individuals do not always behave
rationally. At the outset of the new millennium the Nobel Prize in
Economics was given for research into the nonrational behavior, and one of the
hottest sellers was Irrational Exuberance, a story about how some
irrational behavior can show up in wide swings in stock and homes prices. For
those of you who like finance, you might take a look at Why Smart People Make
Big Money Mistakes where you will read about how these behaviors affect
investment choices. Or you might watch the Bush administration which has been
remarkably successful at manipulating the flaws in individuals' decision
making. The American people are promised HUGE tax cuts and lots of pork
today that will be financed by borrowing money- that pesky budget deficit - to
be repaid in the future. The administration received all of the
benefits at the polls from individuals enjoying their tax cuts and the spending
programs today and is able to ignore the negatives associated with paying off
those debts in the future.
And it gets worse if you believe that the limited
ability of individuals to process information is compounded by the fact that
good information is in fact a scarce commodity. Think about the information you
have when choosing an airline, a surgeon, a restaurant in a city you are
visiting, a pair of jeans, or a personal finance book? Do you know the on-time
record or safety record for the airline? How about the surgeon's success rate in
the operating room or the quality of the dining experience, or the workmanship
in the jeans? If you are like many individuals you probably know very little
about important information that should guide your choice, and you develop
techniques for dealing with the imperfect information. Let's look at the choice
of restaurants - something I had to deal with when I was traveling this summer.
How do you choose between two Indian restaurants in a city you have never been
to? My preferred technique is to check out the crowds and choose the more
crowded restaurant. It may sound reasonable, and maybe even familiar, but we
know nothing about these people - what they like and do not like - so why would
we make the choice based on their choice of restaurant? And what about those
jeans? We do not know where they were produced and we do not know much about the
quality of the sewing and material, but we can recognize the brand name which
will surprise no one who has read Juliet Schorr's book, Born to Buy
where you see how corporations have spent countless billions on
branding. By the time you are buying those first jeans for school you are not
asking for jeans but Diesel, Polo, or Lucky jeans. As for that personal finance
book, would you be surprised to hear that the author of one such book attempted
to improve sales by buying up tens of thousands of copies of the book so that it
would appear on the New York Times list? Not if you realized that very
often consumers use a ranking such as this to make choices. In the case of
limited rationality and limited information individuals do some "strange"
things, things that might not seem so rational, and as we will learn in
economics, this raises some interesting questions about public policies and the
proper role of government - something we heard much about in the aftermath of
hurricane Katrina that devastated New Orleans.
But we are not done with the bad news. Did Enron,
Tyco, and World Com really want investors to have good information about company
operations that would eventually cost those investors billions of $s as a result
of their manipulations of the company books? If you watch Supersize Me
you pretty much know that American fast food companies really do not want
American consumers to know what the caloric content of its food. Or how about
state governments - do they really want people to know how much they can be
expected to lose on those state lotteries that they heavily advertise? Do
American drug companies want Americans to know about the side-effects of some of
their most successful drugs, or do they want American consumers to know about
how much less those drugs cost in Canada? Certainly the Texas jury that awarded
$250 million to a woman whose husband had taken Vioxx - 90% of which was for
punitive damages - did not believe that the company was interested in full
disclosure. Did the Bush administration want Americans to know about the
government's role in 9/11 when it initially fought against establishment of the
9/11 committee to look into the disaster, or did it want Americans to have
complete information in the days prior to an important vote on its much heralded
energy bill when it suppressed a report that was critical of the poor track
record of gas mileage for US vehicles? Did the Reagan administration really want
to let people know about the true fiscal impact of the massive tax cuts if the
Reagan's Council of Economic advisors conducted meetings "to come up with a rosy
economic forecast to help the administration defendant is huge tax cut, which
budget director David Stockman referred to as 'pigs feeding at the trough,'"
which is what one of those advisors, Laurence Kotlikoff, writes in The Coming
Generational Storm. Did the Bush Administration want the American people to
know the full impact of its tax and spending policies when it suppressed a study
initiated by US treasury secretary Paul O'Neill to examine the long-term
liabilities of the US government that was supposed to be part of the 2004
budget? (Kotlikoff p 64) We shouldn't be surprised that Treasury secretary
O'Neill's was relived of his duties as for questioning the budgetary
implications of Bush's taxes, just as Martin Feldstein lost his post as Chair of
the Council of Economic Advisors after questioning Reagan's budgetary math. Did
George Bush really want American voters to look into the hidden billions of $s
that his "solution" to the Social Security crisis would cost when he happened to
ignore the trillions in transition costs central to his plan; the true cost of
the drug coverage extension of the Medicare legislation he sponsored when the
estimates of future drug costs were revised sharply upward shortly after passage
of the legislation; or the true cost of the war in Iraq when "he [Bush]
presented a budget that that is so dazzlingly deceitful it does not even attempt
to include the bills for our presence in Iraq." (Nicholas Kristoff, "Sex,
Lies, and Bush Tapes," NYT 2/4/2004). And then there was Condelezza Rice who
wanted the American people to believe her when she suggested there was no way to
anticipate terrorists flying planes into US buildings, just as George Bush
wanted people to believe there was no way to anticipate the collapse of the
levees in New Orleans, but the documents exist that suggest these were
well-known threats that were simply ignored? The fact is that Harry Frankfurt
was pretty close to the mark when he wrote the following in “On Bull Shit” in
2005.
“One of the most salient features of our culture is that there is so
much [bull]. Everyone knows this. Each of us contributes his share. But we
tend to take the situation for granted. Most people are rather confident
of their ability to recognize [bull] and to avoid being taken in by it. So
the phenomenon has not aroused much deliberate concern, nor attracted much
sustained inquiry.”
The reality is that we live in the information age
where advances in communications technology such as the Internet and satellites
were supposed to have given more people access to more information, and because
information is power, they should have had more power. But what if those in
positions of power do not want to give up that power? Robert Hormats, suggests
that "the lesson of the last five centuries is that information confers
political, economic, and social power on those who have access to it," which
suggests the control of that information will also confer power, and no one will
willingly give up that power. ("Technologies of Freedom," Wall Street
Journal.) And what happens if the media that control the flow of information
to American households are controlled by a very few who use it to disseminate
their "version" of truth, to retain their control over the media? Didn't
it bother you to hear about those TV and radio stations that refused to air anti
Bush shows during the run up to the election, or what about the expulsion of the
Dixie Chicks from Clear Channel for their anti war sentiments? The fact is the
world is awash in facts, but decisions are based upon knowledge or information
that is created, so it is critical to know something about the individuals and
organizations that provide that information. Think about the networks that bring
you the news and imagine the meetings that take place where the choices are made
about what gets on the air, meetings such as the ones at Disney's where the
decision was made not allow distribution of Michael Moore's Fahrenheit 9/11 film
prior to the 2004 election because release of the film would be against the
company's best interest, or watch the movie The Insider to see how
networks can be manipulated and / or intimidated by corporate America. Think
about Washington, DC where, in the words of one insider, "the production of
official disinformation about artificial obligations has developed into an art
form requiring skill, dedication, and a finely honed sense of what's politically
feasible?" (Kotlikoff p 42) Unfortunately it is far too easy to accept the
following quote of Republican strategist Frank Lutz that appeared in a New
York Times editorial: " should the public come to believe that the
scientific issues are settled, their views about global warming will change
accordingly. Therefore you need to continue to make the lack of scientific
certainty a primary issue." (The Last Critique, Harpers April 2004) No
pursuit of truth here.
How did it get this way? Could it be that this was
part of a larger plan as some would suggest? Is John Gatto correct when he
writes in "Against School" that schools in the US have not been structured
in such a way as to promote good independent thinking, or as Gatto says, “Could
it be that our schools are designed to make sure not one of them ever really
grows up?” When I read this I thought of an early 1990s op-ed piece from the
Wall Street Journal entitled "This is Monika. I'm Over the Wall" where we
meet Monika, a young teenager from East Germany who describes life behind the
iron curtain as one where people are "always treated like children." It also
made me wonder about the possibility that Jonathan Kozol is right when he writes
in "Still Separate, Still Unequal" that too many schools teach "acquiescence. It
breaks down the will to thumb your nose at pointless protocols - to call
absurdity 'absurd." Was the young student Kozel interviewed correct when she
stated, "You're ghetto--so you sew," her rather elegant way of saying that
students in these poor schools are taught sewing rather than residential
architecture or broadcast journalism because corporate America sees these
students as new recruits for their sweat shops. Gatto picks up on the same
theme, and then ads in an additional reason for the approach - not just docile
workers but uninformed consumers.
“There were vast fortunes to be made, after all, in
an economy based on mass production and organized to favor the large
corporations rather than the small business or family farm. But mass
production required mass consumption, and at the turn of the twentieth century
most Americans considered it both unnatural and unwise to buy things they
didn’t actually need. Mandatory schooling was a godsend on that account.
School … encouraged them not to think at all. And that left them sitting ducks
for another great invention of the modern era-marketing.”
And let us not forget the movement of corporate
America into the nation's public schools that Juliet Schor describes in Born
to Buy. Consider the following sequence of events, similar to what you would
see in a wonderful book / documentary called The Corporation. You begin
with the nation's largest corporations in need of customers and workers and a
regulatory environment that allows them to do as they please. So let's start
with a well-financed campaign to cut corporate taxes that will "starve" the
federal government that will then call for cuts in federal spending - not on the
$100+ million bridge to nowhere, but on Medicaid and levee construction - and on
federal support for state and local areas. At the state level deals are struck
with companies such as Pepsi to make sure students are given no choice but to
buy their "healthy" products and at the local level fast food companies work the
cafeterias to help provide inexpensive and nutritious for for the students and
run TV ads on TV1 to better inform students of important world events - or maybe
that is not quite the deal.
While I know that not everyone will agree with Gatto,
Kozol, and Schor, we could all agree that disinformation works only if people,
those who make the choices in the marketplace and the ballot box, are
consistently fooled - and that is what this course is all about. In fact this is
what all of my courses are about. Information is power, and the raw power of
information can be seen in the statistics supplied by Robert F. Kennedy, Jr. in
"The Disinformation Society." In the aftermath of a presidential election that
was viewed as hinging on value differences between those red and blue voters, it
may be that the values were not so different. For example, he notes that an
October 2004 survey by the Program on International Policy Attitudes found 72%
of Bush supporters believed Iraq had WMD and 75% believed that Iraq was
providing substantial support to Al Queda, while the corresponding figures for
Kerry voters were 26% and 30%, AND, "the majority of Bush voters agreed with
Kerry supporters that if Iraq did not have WMD was not providing assistance to
Al Queda then the US should not have gone to war." Maybe it was less about
values and more about the knowledge of the voters, which could explain why so
much has been spent on new "think tanks' churning out versions of the "truth"
and on keeping the images of flag-draped coffins of America's war dead off the
TV screens.
So here is THE problem - we are in the midst of a
battle for the hearts and minds of the people in this country - and in the world
- and we may be at a tipping point where the BAD guys are winning. On the one
side we have the rise of incredibly bright people, armed with the best
technology that money can buy and the latest research into how to get inside of
people's heads, who are spinning their versions of the truth, and earning
handsome salaries for doing so. On the other side we have the growing number of
"schooled" people who no longer ask important questions, no longer evaluate
statements for their internal logic, and no longer take the time to think
critically about what they see and hear. As an educator and someone who spent
some of his formative years in the 1960s, it was extremely painful to hear
students accept a policy decision of the president because "only he has all of
the information needed to make the decision." There was no questioning of his
rationale and no questioning of his "ownership" of the information.
There also appears to be a low frustration threshold
for solving problems, with students increasingly willing to respond "I can't" or
"I don't know" when presented with a problem to be solved. Things look no better
when we look at the comparative international "stats" on formal education. At
the present time only a minority of students in the US reach proficiency, as
measured by the Education Department's National Assessment of Educational
Progress, but this is not a problem with just our high schools since about 70%
of incoming high school freshmen are reading below grade level. This performance
is reflected in the variety of international tests you have most likely heard
about. Bob Hebert reports that "the Program for International Assessment, which
compiles reports on the reading and math skills for 15-year-olds, found that the
US ranked 24th of 29 nations surveyed in math literacy. The same results
for the US -- 24th of 29 -- was found when the problem-solving abilities of
15-year-olds were tested" ("Left Behind, Way Behind," New York Times
August 9, 2005) This shortcoming is reflected in the 2005 ACT data that revealed
that less than 25% of 2005's high school graduates met the college-readiness
benchmarks in reading comprehension, English, math, and science, which prompted
an executive at the testing agency ACT to state that "it is very likely that
hundreds of thousands of students will have a disconnect between their plans for
college and the cold reality of their readiness for college." (Tamar Lewin, The
New York Times, August 17, 2005). Carol Schneider, president of the Association
of American Colleges and Universities, notes that the goals of critical
thinking, social responsibility, reflective judgment, and evidence based
reasoning, which are central to any university mission, are too often not being
met. (Diane Ravitch, "Failing the Wrong Grades," NYT 3/15/2005) But these are
the same skills you would expect someone to posses in a competitive labor force,
so you should not be surprised that Fortune magazine, in the summer of
2005, ran a cover story entitled "America Isn't Ready" where the focus was on
the tendency of our educational system to produce too many people unprepared to
compete in the emerging global marketplace, or in more technical terms, "We're
not building human capital the way we used to."